Top 5 Hypercasual Games in New Zealand Q1 2022 Performance

The first quarter of 2022 brought notable trends in the performance of hypercasual games in New Zealand. Here’s a breakdown of how the top 5 games fared:

Text or Die saw a fluctuating trend in weekly revenue, peaking at approximately $122 in mid-January and ending the quarter at around $85. Weekly downloads started strong at 8.4K at the end of December but saw a gradual decline, closing March with about 3.3K. Active users began the quarter at 19.5K and declined to 11.5K by the end of March.

Count Masters: Stickman Games experienced a dip in weekly revenue early in the quarter, with a low of $14 in early February, but recovered to about $79 by late March. Downloads were highest in early January at 9.7K, decreasing to around 3.4K by the end of the quarter. Active users started the year robustly at 25.5K and settled at around 14.3K by March’s end.

Word Challenge-Daily Word Game, a newer release, showed a steady increase in weekly revenue, reaching $7 by late February. Downloads surged from 910 in late January to 8.7K by mid-February, maintaining an average of about 7K through March. Active users mirrored this trend, rising from 601 in January to nearly 12K by the end of March.

Fill The Fridge, another fresh entry, saw its weekly revenue climb significantly from $135 in late February to $440 in early March before stabilizing. Downloads increased dramatically from 86 in early February to over 10K by late March. Active users followed suit, rising from 72 in early February to 17.7K by March’s end.

Paper Fold had a modest performance in revenue, peaking at $40 in mid-March. Downloads fluctuated, starting at 3.4K in late December, peaking at 6.4K in mid-January, and ending at around 1.6K in late March. Active users also showed a peak in mid-January at 26.3K, decreasing to about 11.6K by the end of March.

For more in-depth insights and data, visit Sensor Tower.